LIFEMAGIC was founded in sunny California with a singular mission: to challenge the status quo of urban travel. We believe in a future free from gridlock and gas stations. Our commitment goes beyond selling scooters; it's about delivering a fast, reliable, and fun way to navigate your world, all backed by our US-based support and fulfillment team.

Hi, nice to meet you

Our story is much wider, much faster, and much more personal than just electric scooters.

I'm Alex Chen, the founder. Like most of us here in Southern California, I started building the first prototype not as a business, but as an escape. I was just tired of that sinking feeling when I saw the parking meter ticking and knew I was late because of the same bottleneck traffic.

We built our first genuinely durable, high-range unit in late 2021, and less than a year later, we realized this wasn't just my escape—it was a solution thousands of Americans needed. We immediately focused on establishing our US-based support and fulfillment system, and quickly evolved to bring you an entire family of specialized brands.

We don't promise to save the planet, but we do promise to save your time, save your money, and make your daily commute the best part of your day. We are a small team, but we're here for you.

Why Trust the lifeMAGIC Family?

US-Based Support

All customer service, technical support, and warranty claims are handled by our dedicated team in California. You talk to us, not a call center overseas.

3-Year Warranty

Your investment is protected. We stand by the quality of all our brands with an industry-leading 3-Year Limited Warranty.

Parts & Repair

We guarantee the availability of genuine parts for all MOVEMAGIC ecosystem products. Maintenance is straightforward, not a headache.
LifeMagic Electric Mobility Tech

Mission & Vision

At LifeMagic, our mission is to redefine personal freedom. By pioneering smarter mobility solutions, we help our community reclaim their most valuable assets: time, resources, and peace of mind. We aim to inspire a new generation of riders through education and innovative experiences, turning every commute into a journey of hope.

We are committed to cultivating a mobility culture anchored in three pillars: Uncompromising Quality, Lasting Durability, and True Affordability. From expanding our US-based fulfillment centers to leading the industry with UL 2272 safety certifications, our ecosystem is built to scale. We have bold plans for the future of urban transit, and we're honored to have you with us.

Driving Global Innovation

Innovation isn't just a goal; it's our heritage. Every LifeMagic rider pushes us to explore new frontiers in daily transportation.

Our journey began in the early 2020s within a modest garage workshop in San Diego. Since those early days of sketching prototypes, a spirit of restless innovation has defined every era of LifeMagic.

We pride ourselves on being industry trailblazers: the first mobility brand to offer a 3-Year US Warranty across our entire lineup, and the pioneers of "Cyber-Style" aesthetics—merging futuristic design with high-performance engineering. Today, we continue to bring certified reliability to urban centers across the United States.

LifeMagic Innovation Hub